Many businesses make the blunder of believing that simply releasing a press release guarantees media attention. The fact is, most end up in the digital void, ignored by journalists. Frequent pitfalls include focusing on company speak instead of a newsworthy story; lacking clear calls to action; f

Deciding between a news release and organic media coverage can be tricky for organizations. While a news release offers immediate control over your story, it's essentially self-promotion. Reporting – secured through pitching journalists – carries significantly more credibility with your desired d